Targeted Ticket Sales Using Azure ML with the Trail Blazers with Chenhui Hu & Mike Schumacher

In today's episode of our AI in Sports series I'm joined by Mike Schumacher, director of business analytics for the Portland Trail Blazers, and Chenhui Hu, a data scientist at Microsoft. In our conversation, Mike, Chenhui and I discuss how the Blazers are using machine learning to produce better-targeted sales campaigns, for both single-game and season-ticket buyers. Mike describes some of the early use cases the Trail Blazers explored in their drive to apply analytics to the process of increasing ticket sales. Chenhui elaborates on some of the unique challenges of the Trail Blazers' dataset and the modeling techniques the team applied to solve their problem.