Building a Recommendation Agent for The North Face with Andrew Guldman

800 800 The TWIML AI Podcast (formerly This Week in Machine Learning & Artificial Intelligence)

Today we’re joined by Andrew Guldman, VP of Product Engineering and Research and Development at Fluid.

Andrew and I caught up a while back to discuss Fluid XPS, a user experience built to help the casual shopper decide on the best product choices during online retail interactions. While XPS has expanded since we recorded this interview, we specifically discuss its origins as a product to assist outerwear retailer The North Face. In our conversation, we discuss their use of heat-sink algorithms and graph databases, and their use of chat and other interfaces, and the challenges associated with staying on top of a constantly changing technology landscape. This was a fun interview!

Join me at Pegaworld!

We’d like to join Pegasystems, who is sponsoring today’s episode, in inviting you to meet me this June at PegaWorld, the company’s annual digital transformation conference.

Pegasystems puts AI at the center of its customer engagement software so that it optimizes every customer touchpoint on every channel in real time. That way each interaction is relevant and timely to each individual customer, no matter if it’s a sales call, a digital marketing campaign or a customer service chat either online or in-store, and the system always learning in real-time to make the next interaction better.

Pegas customers are the real stars at PegaWorld. There you’ll hear great stories of AI applied to the customer experience at real Pega customers. The event is a great way to learn from a who’s who of the Fortune 500, and of course, I’ll be there and speaking as well.

To register to and use TWIML19 in the promo code field when you sign up. Again that’s TWIML19. It’s as easy at that. Hope to see you there!

Giveaway Update!

The O’Reilly Artificial Intelligence Conference is returning to New York in April and we have one FREE conference pass for a lucky listener! To enter:

  • First: Go to to access the entry form.
  • Next: Choose any or all of the nine ways to enter. The more entries you earn, the higher your chances to win!
  • For 3 bonus entries, answer the question at the bottom of the entry box!

About Andrew

Mentioned in the Interview

“More On That Later” by Lee Rosevere licensed under CC By 4.0

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