In this, the final episode of our PegaWorld series I’m joined by Vince Jeffs, Senior Director of Product Strategy for AI and Decisioning at Pegasystems.
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Vince and I had a great talk about the role AI and advanced analytics will play in defining future customer experiences. We do this in the context provided by one of his presentations from the conference, which explores four technology scenarios from Pegasystems’ innovation labs. These look at a connected car experience, the use of deep learning for diagnostics, dynamic notifications, and continuously optimized marketing. We also get into an interesting discussion about how much is too much when it comes to hyperpersonalized experiences, and how businesses can manage this challenge.
Thanks to our Sponsor!
I’d like to send a huge thanks to our friends at Pegasystems for hosting me at PegaWorld and sponsoring this series! One of the great announcements coming out of the conference was Pegasystems’ new self-optimizing, AI-powered marketing marketing capabilities. This is a really interesting offering, designed to reduce marketers’ dependence on traditional segment-based campaigns and transition them towards real-time, one-to-one customer engagement. These new capabilities will be available as a part of their new Pega Infinity platform, which was also announced at the event. For more info on Pega Infinity, head to pega.com/infinity!
Mentioned in the Interview
“More On That Later” by Lee Rosevere licensed under CC By 4.0