Faisal Siddiqi leads Personalization Infrastructure at Netflix. His teams have built the large-scale machine learning platform that enables research and productization of Recommendations, Search and Creative Media ML experiences. Before Netflix, Faisal built the big data platform organization at Conviva, a streaming QoE startup, that enabled real-time streaming video insights for ESPN and HBO among others. His early career focus was on Networking systems, first at quality-of-service startup RouteScience Technologies and after RouteScience's acquisition, at Avaya Technologies. Faisal has an MS in Electrical Engineering from Stanford University where he did network systems research at the SLAC National Lab.